Mobil and the American Automobile Association Research Paper

Mobil and the American Automobile Association - Research Paper Example Vallen and Vallen (2001) observe that ratings and audits for hotels can be a subjective business. He points out that in some countries where the rating systems are handled by the government, there is a great possibility that bribery, politics, and trade association bickering will affect the rating of an establishment. The Star Rating system RACV endorses is handled, not by the government, but by a private enterprise – the AAA Tourism group. This is much akin to the system adopted by the Americans – who use ratings from enterprises such as the American Automobile Association and Mobil. This has the effect of avoiding the political influence of a governmental rating system. The auditing for AAA Tourism’s ratings is done by local assessors. Vallen and Vallen further note that local assessors have a tendency to be subjective in their ratings. They observed that these assessors usually award full points for the mere presence of amenities and not the quality of such. I n comparison, the guidelines stipulated by the AAAT have a rigid point system that relies heavily on the quality of existing amenities. From observation, it may be said that these guidelines serve to mitigate such biases. One point in the assessment process of AAAT that raises questions is the fact that assessors are required by the system to make their visits announced (AAAT 2003). Other rating firms will conduct their assessments anonymously. This is, presumably, to capture the natural atmosphere and typical quality a hotel offers on any given day. The question with planned visits is that hotel management is given the opportunity to prepare what may be considered as a contrived sense of quality.